The course explores the role of Artificial Intelligence in digital product innovation and business decision-making. It introduces key AI concepts and applications, with particular attention to Generative AI, Causal AI, Decision Intelligence, and data-driven decision-making. Students examine how AI can support organizations in interpreting complex scenarios, automating processes, evaluating strategic alternatives, and transforming data into actionable business insights.

The course also addresses the practical adoption of AI in organizations, considering data quality, model performance, user experience, ethical aspects, and human–AI collaboration in developing future-oriented strategies.