This module introduces the use of artificial intelligence in decision-making processes, focusing on advanced analysis and logic-based techniques to interpret events, support decisions, and automate actions. Students will explore the concept of decision intelligence as a strategic technology trend, with attention to how AI enhances accessibility, speed, and complexity in data analysis. The module covers applications of generative AI—including content creation, conversational interfaces, and segmentation—as tools for business and data analysis. By engaging with decision analytics frameworks, students will evaluate the value and impact of implementing these technologies for improved decision-making and organizational performance.